Short animatic

Advert animatic - No sound track from Daniel Knights on Vimeo.

This is a short animatic of a idea I have for a advert, There is no sound as of yet, but I will introduce something.

The idea is that its a beautiful day, zooming out from a flower. Gets to a stop point then suddenly a car runs it over and the loud musics starts, The final shot is the camera panning down to see the car going off in the distance.

I think using the real flower will be wrong, because I dont think the right one is out there and im running it over, So I might make a flower or source a plastic one out.

I will be making a small questionaire about using a real or fake plant.

Tilt-shift videos

Im and great fan of tilt-shift photography due to my love of models. But after searching I have come across a great tilt-shift video. I never knew this was possible. It creator of this has also done many other videos all as good as the last.



Bathtub IV from Keith Loutit on Vimeo.


I would like to create this but since im using a small car it wont work as well. I might try it as a side project later on.

Car trouble 2

After spending hours trying to start the car. It finally responded and we got it to a stage where we could move it before it stalled. It's still very mad and erratic so we decided to leave it as it was getting dark. Another reason is that we don't have the expertise, we are thinking of taking it in to the shop.


Starting an animatic on one idea I have on a advert.


Also going up mousehold again hopefully today to take more photos and test lighting.

The car in a lighting test.

Take with two light sources on a box covered with a white cloth.

This is shown at an action shot as the wheels are turned to one side looking like its parked ready to drive.

The light is focused on the two facing wheels.

This is taken from right infront. also showing the controller, which parts of which you will see in the game, as a type of first person view.

Looking at filming in the green screen room, the green background would not be the right colour to use as the colour of the car is green, this wil interfear with the filming. This might work when cutting out the car from the background. As there is a definate shadow line around the car.

Pegi rating for my game.

I would think that The game that I am advertising would be in the 7+ or 12+ category as some sounds maybe loud, which could scare young children and songs may contain minor language.


This will feature on the front cove in the bottom left corner.

This game is a 12+ Due to it containing some violence and language.

All the game cases have This somewhere is the background or the cover, This Continuity unsures that it has been looked at well and constructed.

http://a2mediadanielknights.blogspot.com/2010/12/pegi-ratings.html Link to the ratings post.

PEGI ratings.

"PEGI is used and recognised throughout Europe and has the enthusiastic support of the European Commission. It is considered to be a model of European harmonisation in the field of the protection of children."



"The Pan-European Game Information (PEGI) age rating system was established to help European parents make informed decisions on buying computer games. It was launched in spring 2003 and replaced a number of national age rating systems with a single system now used throughout most of Europe, in 30 countries (Austria Denmark, Hungary, Latvia, Norway, Slovenia, Belgium, Estonia, Iceland, Lithuania, Poland, Spain, Bulgaria, Finland, Ireland, Luxembourg, Portugal, Sweden, Cyprus, France, Israel, Malta, Romania, Switzerland, Czech Republic, Greece, Italy, the Netherlands, Slovak Republic and the United Kingdom)

The system is supported by the major console manufacturers, including Sony, Microsoft and Nintendo, as well as by publishers and developers of interactive games throughout Europe. The age rating system was developed by the Interactive Software Federation of Europe (ISFE)"

 

This is suitable for the age range of 3 top 7. It can include fighting but purely in a "Tom and Jerry type".

It must not contain and images or sounds that can scare young children and no nudity.

Mostly the same as above but letting in some sounds or images that could scare young children. It may contain partial nudity but not in a sexual way.

Violance can be slightly stronger but towards fantacy charaters. A basic level up of the last one.

Once the image of violence (or sexual activity) reaches the level that looks the same as what would be expected in real life. More extreme bad language, the concept of the use of tobacco and drugs and criminal activities.

This is used when the images have become gross violance and or includs a type.








These are what is used to classify games.

Comments:
Tom Palmer AS media said...



Really interesting post and visual aids that the reader can relate to seeing upon real products. Is there any relevance of the colour's of the PEGI ratings?? would love to know. :)


Daniel Knights said...


I guess that the red is to do with anger and blood. Orange could show thats its getting to red but still acceptable. Green is generally seen as calm as it related to nature.

Driver: San francisco Advert board

This is an advert for the new Driver game, This is featured on a building.
The size of this advert is a lot bigger than it would be on a billboard. This uses the same image as the game cover but slightly changes is size of areas. This links with the audience as it is with this game when going out to buy it.


This shows the figure in the middle with the name and car, surrounded by white. This is very basic in terms of text and messages but will link with the target audience are more likely to know what it is.