Thursday, October 7, 2010

Arctic Edge on the PSP


PSP Motorstorm from Michael Moloney Studio on Vimeo.
This is an advert for Motorstorm : Arctic edge on the PSP. This is the 3 game in the series but the first for the PSP, The PSP is a hand held devise made by Sony in conjunction with the PS3.
This advert takes on the first person view of seeing your hands and the PSP. They also show the moving and the boosting of the cars on the PSP. This adds to the realism and feel of what you could experience if you buy the game, the adrenaline that you could get.
With the editing and effects that are put on the screen increases the appeal for the game.

There are 14 shots in total, Ranging form shots of the PSP and hands fighting as they would in game and then shots of the cars racing about in the many tracks.
The mains shots of the hands playing are from a point of view shot, this would be what is seen from the gamer. The other shots of the cars are from side points in the race as spectators would see them. This symbolises the acton and drama of racing.
The editing of the shot is fast paced as is the game.
The target audience would be racing gamers, that like to get involved and lost in a game, On the move about.This advert would've featured on we media sites and the television.

This advert would feature on a we-media site like You-tube and Facebook but then would be on the TV and on PSN.

1 comment:

  1. add detail about the construction and style of the advert - eg length,number of shots, range of transitions/edits/camera angles / pace of transition / audio / target audience...

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