The brief and assesment criteria.

4. A promotion package for a new computer/video game, to include two TV advertisements, together with two of the following three options:


• the cover of the game’s package;


• two hyperlinked pages from the game’s website;


• a magazine advertisement for the game.


Research

• Level 3 12–15 marks

There is proficient research into similar products and a potential target audience.


There is proficient organisation of actors, locations, costumes or props.
There is proficient work on shot lists, layouts, drafting, scripting or storyboarding.


Time management is good.


There is a good level of care in the presentation of the research and planning.


There is proficient skill in the use of digital technology or ICT in the presentation.


There are proficient communication skills.

• Level 4 16–20 marks
  

There is excellent research into similar products and a potential target audience.
I have researched into contrasting TV adverts that are using animation, live action and games icons; this has helped me to identify what my target audience will be and how I can attract their attention successfully.
There is excellent organisation of actors, locations, costumes or props.
I have been to my first location and taken some shots.
http://a2mediadanielknights.blogspot.com/2010/11/photography-location-and-light-trail.html
There is excellent work on shot lists, layouts, drafting, scripting or storyboarding.


Time management is excellent.


There is an excellent level of care in the presentation of the research and planning.


There is excellent skill in the use of digital technology or ICT in the presentation.


There are excellent communication skills.




Ideas for the format for the presentation of the evaluation.

• Level 3 12–15 marks

There is proficient understanding of the forms and conventions used in the productions.


There is proficient understanding of the role and use of new media in various stages of the production.


There is proficient understanding of the combination of main product and ancillary texts.


There is proficient understanding of the significance of audience feedback.


There is proficient skill in choice of form in which to present the evaluation.


There is proficient ability to communicate.


There is proficient use of digital technology or ICT in the evaluation.

• Level 4 16–20 marks

There is excellent understanding of the forms and conventions used in the productions.
http://a2mediadanielknights.blogspot.com/2010/10/racing-game-genres-and-chiches.html?showComment=1290032450886#c6754878717472358258 Post here made on some conventions of a racing game.
There is excellent understanding of the role and use of new media in various stages of the production.


There is excellent understanding of the combination of main product and ancillary texts.


There is excellent understanding of the significance of audience feedback.


There is excellent skill in choice of form in which to present the evaluation.


There is excellent ability to communicate.


There is excellent use of digital technology or ICT in the evaluation.




Film/TV/video

• Level 3

The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills:


holding a shot steady, where appropriate;


framing a shot, including and excluding elements as appropriate;


using a variety of shot distances as appropriate;


shooting material appropriate to the task set;


selecting mise-en-scène including colour, figure, lighting, objects and setting;


editing so that meaning is apparent to the viewer;


using varied shot transitions, captions and other effects selectively and appropriately for the task set;


using sound with images and editing appropriately for the task set.


Where a candidate has worked in a group, a proficient contribution to construction is evident.

• Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:


holding a shot steady, where appropriate;


framing a shot, including and excluding elements as appropriate;


using a variety of shot distances as appropriate;


shooting material appropriate to the task set;


selecting mise-en-scène including colour, figure, lighting, objects and setting;
http://a2mediadanielknights.blogspot.com/2010/12/some-random-shots-round-city.html

editing so that meaning is apparent to the viewer;


using varied shot transitions, captions and other effects selectively and appropriately;


using sound with images and editing appropriately for the task.


Where a candidate has worked in a group, an excellent contribution to construction is evident


Print


Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills:


use IT appropriately for the task set;


show understanding of conventions of layout and page design;


show awareness of the need for variety in fonts and text size;


accurate use of language and register;


appropriately integrating illustration and text;


framing a shot, including and excluding elements as appropriate;


using a variety of shot distances as appropriate;


shooting material appropriate to the task set;


selecting mise-en-scène including colour, figure, lighting, objects and setting;


manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.


Where a candidate has worked in a group, a proficient contribution to construction is evident.

• Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:


using IT appropriately for the task set;


showing understanding of conventions of layout and page design;


showing awareness of the need for variety in fonts and text size;


accurate use of language and register;


appropriately integrating illustration and text;


framing a shot, including and excluding elements as appropriate;


using a variety of shot distances as appropriate;


shooting material appropriate to the task set;


selecting mise-en-scène including colour, figure, lighting, objects and setting;


manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.


Where a candidate has worked in a group, an excellent contribution to construction is evident.