Final subsidiary tasks.

Uploaded to the blog as a request from the teacher.

Magazine adverts

Game cover

Eye theory and colour theory.

In the west the eye follows the same path on a image. They start slightly to the right of the centre, then to the top to the right bottom of the page. This makes a Z shape. I have used this idea on the adverts I have made.

Colour theory is also something I looked into.
A massive post about colour and its relationship, http://www.jiscdigitalmedia.ac.uk/stillimages/advice/colour-theory-understanding-and-modelling-colour
http://en.wikipedia.org/wiki/Color_wheel Wikipedia post on colour wheels.

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. 
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
Black is associated with power, elegance, formality, death, evil, and mystery.

The 2 adverts, ReaCtion

Advert 1


Advert 2, this carries on from advert 1

A2 evaluation on Prezi

Daniel Knights A2 media on Prezi

This will continue to be updated till this coming friday.

Editing problems

Today I planned a mass editing marathon, where I completely finished the 2 adverts with new footage. Alas it was not ment to be, the school server was having problems and final cut couldn't find my files. Error 41.
I will have to finish it off between lessons on wednesday and thursday.

Games adverts in magazines

This is the font cover for a Playstation magazine. This is advertising GT 4. This is also the same image as the cover of the game. This strengthens the link between the customers and the game.

The inside cover and next page showing more car and text about the game.

This is again following the conventions of this advert for the game.
What, car and simple to get the message though.

Here is a 1 page spread of a racing game. This game is also linking with the game cover and the style of the adverts.

At the bottom of this is a 2 page advert for the burnout game. Its exactly what you would expect for the game and the advert conventions.
The game is all about taking down the other drivers which is what has happened here. The fire and the crash will attract the right audience to buy the game.

2 page spread for Motorstorm 1. This use metaphors, the world is in your hand. Linking with the rock shaped like a hand.
Motorstorm also boast their landscape design and views. This ties in with the view from up the hill, showing the cars in the race.

 This final advert is for the then new PS3. The colour use and text is eye catching and has a very bold statement. It will keep in your memory till you next see the PS3 or anything related to it.

Game cover

This is the first copy of the front cover.

Made up of many different photos and Photoshop editing.

First edit. ReaCtion game advert

I have the main structure together. Still need add a sound track to a part and titles for the game and cover.

Questionnaire about fonts

https://spreadsheets.google.com/viewform?formkey=dFVRQzVrUjNIVlduczgtdGNnZkh1UGc6MQ

CD design and loading symbol.

Here are three colour designs for the CD cover and loading screens, The orange and red came out most popular with 9 votes. Blue with 3 and green with 3.

First edit of advertisement 1

Story, Camera zooms out on focused flower, then a car runs over the flower at a speed. Once the car enters the shot loud, fast paced music jumps in.


This is the first edit. With no sound track.
Quite happy with the clips but looking back I need to dive over the flower better and the focus on the flower, at a faster pace.


Improvements-
                          Faster paced    -    Done
                          Run over the flower     -    Done
                          Get a shot of the car leaving showing the flower   -   Done
                          Learn how to edit music/ convert file to windows file.    -   In the middle of
                

New motorstorm talk through

New review for the Motorstorm 3 game. Show parts of the game and the developers talking about new features.

This enhances the we media and increased connection with customers or gamers wanting to buy that game.

I am also using this game as a way to take the PS3 logo clip at the end. This will be used for the endings of the adverts.

List of jobs

1. Image theory- rule of thirds, eye line
2. Magazine advert
3. Post questionnaire
4. Look at the character of the brand. what does the image show.
5. Advert to feature shots playing the game (?)
6. Wheel logo as loading image (?)
7. Best colour to suit the brand
8. bacing on maslow - esteam
9. Film adverts

Whats happened so far.

Brief:
4. A promotion package for a new computer/video game, to include two TV advertisements, together with two of the following three options:
• the cover of the game’s package;
• two hyperlinked pages from the game’s website;
• a magazine advertisement for the game.

Research

Level 4 16–20 marks

There is excellent research into similar products and a potential target audience.
I have researched into contrasting TV adverts that are using animation, live action and games icons; this has helped me to identify what my target audience will be and how I can attract their attention successfully.

There is excellent organisation of actors, locations, costumes or props.

I have been to my first location and taken some shots.
http://a2mediadanielknights.blogspot.com/2010/11/photography-location-and-light-trail.html

There is excellent work on shot lists, layouts, drafting, scripting or storyboarding.

Time management is excellent.
Struggled to get the props working well.

There is an excellent level of care in the presentation of the research and planning.
http://a2mediadanielknights.blogspot.com/2010/12/pegi-ratings.html
http://a2mediadanielknights.blogspot.com/2010/12/pegi-rating-for-my-game.html
http://a2mediadanielknights.blogspot.com/2010/11/xbox-adverts.html

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

Ideas for the format for the presentation of the evaluation.

Evaluation
Level 4 16–20 marks

There is excellent understanding of the forms and conventions used in the productions.
http://a2mediadanielknights.blogspot.com/2010/10/racing-game-genres-and-chiches.html?showComment=1290032450886#c6754878717472358258
Post here made on some conventions of a racing game.

There is excellent understanding of the role and use of new media in various stages of the production.

There is excellent understanding of the combination of main product and ancillary texts.

There is excellent understanding of the significance of audience feedback.
 There is excellent skill in choice of form in which to present the evaluation.

There is excellent ability to communicate.

There is excellent use of digital technology or ICT in the evaluation.

Film/TV/video

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;
http://a2mediadanielknights.blogspot.com/2010/12/car-in-lighting-test.html
using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;
http://a2mediadanielknights.blogspot.com/2010/12/some-random-shots-round-city.html

editing so that meaning is apparent to the viewer;

using varied shot transitions, captions and other effects selectively and appropriately;

using sound with images and editing appropriately for the task.

Where a candidate has worked in a group, an excellent contribution to construction is evident
As I am working n my own this can't be done. 

Print

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

using IT appropriately for the task set;

showing understanding of conventions of layout and page design;
http://a2mediadanielknights.blogspot.com/2011/01/nametitle.html
http://a2mediadanielknights.blogspot.com/2010/12/driver-game-covers.html
showing awareness of the need for variety in fonts and text size; http://a2mediadanielknights.blogspot.com/2011/01/fonts.html

accurate use of language and register;

appropriately integrating illustration and text;
http://a2mediadanielknights.blogspot.com/2011/01/fonts.html

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting; 

manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.

Where a candidate has worked in a group, an excellent contribution to construction is evident. IN EDITING STAGE

Ghosting the past

This technique was first shown to be by a friend. He was sent this link due to his love of the blitz and photography.
http://www.mymodernmet.com/profiles/blogs/the-ghosts-of-world-war-iis

Here shows someone in Russia that has over laid old war photos onto new pictures to show the damage and change that has occurred.


I really like before and after photos and seeing the change but this is a new way that has inspired me to recreate some of Norwich.


A group was set up by the friend For our photos.
http://www.flickr.com/groups/ghostingthepast/pool/with/5360285817/


Here is my favourite photo done by my friend.
http://www.flickr.com/photos/osborne_villas/5360285817/sizes/m/in/pool-1585351@N20/


Her is my first attempt
http://www.flickr.com/photos/39259141@N05/5363753352/in/pool-ghostingthepast

Fonts

Half life 2 in paper stop-motion.

These two well made paper versions are the hit valve game "half life".  It follows the story line very well and uses humor with comical seens that you think/ happen in the game. This relates as people will remember their experiences through the game and will enjoy or not like the clip.

This is a low budget filmed clip. As it is made using paper. but this skill used to animate the paper gives of the illusion of realisum for the game.

The sound comes from the game at the points in the film.

I posted the link on my facebook.

 

This shows the responce I got from the post. This Is a great tool for finding the right market for the video as you have so many friends, each with a different interest.

Name/title.

I have been lacking a name for the game, First thoughts is that its need to include Words like:
RC, Stunt, Race, Jump, Action, Speed.

First name that I have come up with is RC Stunt race. This is a start But it doesn't sound powering and fun. Unlike Burnout.

RC -action,  ReaCtion, RaCe

I like these as they include the RC with in the word.

Short animatic

Advert animatic - No sound track from Daniel Knights on Vimeo.

This is a short animatic of a idea I have for a advert, There is no sound as of yet, but I will introduce something.

The idea is that its a beautiful day, zooming out from a flower. Gets to a stop point then suddenly a car runs it over and the loud musics starts, The final shot is the camera panning down to see the car going off in the distance.

I think using the real flower will be wrong, because I dont think the right one is out there and im running it over, So I might make a flower or source a plastic one out.

I will be making a small questionaire about using a real or fake plant.

Tilt-shift videos

Im and great fan of tilt-shift photography due to my love of models. But after searching I have come across a great tilt-shift video. I never knew this was possible. It creator of this has also done many other videos all as good as the last.



Bathtub IV from Keith Loutit on Vimeo.


I would like to create this but since im using a small car it wont work as well. I might try it as a side project later on.

Car trouble 2

After spending hours trying to start the car. It finally responded and we got it to a stage where we could move it before it stalled. It's still very mad and erratic so we decided to leave it as it was getting dark. Another reason is that we don't have the expertise, we are thinking of taking it in to the shop.


Starting an animatic on one idea I have on a advert.


Also going up mousehold again hopefully today to take more photos and test lighting.